The Connected Consumer is a quarterly report conducted by Decision
Lab since 2019 and is the benchmark publication on media consumption
in Vietnam. The study provides the latest trends in Vietnamese
digital consumption to support brands connect with consumers most
effectively.
Key highlight points:
Platform shifts: TikTok continues to grow across
generations while Threads gains traction with Gen Z, signaling a
need for brands to diversify platform strategies.
Platform shifts: TikTok continues to grow across
generations while Threads gains traction with Gen Z, signaling a
need for brands to diversify platform strategies.
