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Listen to the full podcast episode on Spotify.

1. Threads & Vietnam's emerging text-first playground

For years, Vietnam's social media scene has favoured visuals - Facebook, Youtube and Tiktok have long dominated. But 2024 saw a surprising twist: Threads, Meta's text-bases platform, began gaining traction, especially among Gen Z.

For years, Vietnam's social media scene has favoured visuals - Facebook, Youtube and Tiktok have long dominated. But 2024 saw a surprising twist: Threads, Meta's text-bases platform, began gaining traction, especially among Gen Z.

2. Live Commerce goes mainstream

For years, Vietnam's social media scene has favoured visuals - Facebook, Youtube and Tiktok have long dominated. But 2024 saw a surprising twist: Threads, Meta's text-bases platform, began gaining traction, especially among Gen Z.

For years, Vietnam's social media scene has favoured visuals - Facebook, Youtube and Tiktok have long dominated. But 2024 saw a surprising twist: Threads, Meta's text-bases platform, began gaining traction, especially among Gen Z.

For years, Vietnam's social media scene has favoured visuals - Facebook, Youtube and Tiktok have long dominated. But 2024 saw a surprising twist: Threads, Meta's text-bases platform, began gaining traction, especially among Gen Z.

For years, Vietnam's social media scene has favoured visuals - Facebook, Youtube and Tiktok have long dominated. But 2024 saw a surprising twist: Threads, Meta's text-bases platform, began gaining traction, especially among Gen Z.